| the gold China car leasing market face to"shuffle cards" |
January 51 lead, somecar leasingcompany the doorway seem to be to have a little desolate. Breadth the soldier shoot Reporter, Li Jian,
Have been being "prime time" that the car leases profession Chinese New Year period, no exception this year.Recently, the reporter understands to°from the downtown of gold China parts of car leasing companies, this year from the Chinese New Year till Lantern Festival this day, their businesses all compare for the fire suddenly and violently, some small companies have already had no car to rent, a few archduke departments are continuously also telephones, abnormality busy. The fire is 1 Chinese New Year period "'A year it accounting and lying in spring.'This sentence is used this line of again suitable at us however, because every year Chinese New Year this time, all BErent a carthe most prosperous time of profession business ."The gold China idea letter car leasing company representative director, Ms. leaf, revealed, the this year Chinese New Year period company rented more than 20 cars, and renting of each car periods at more than 10 days. Ms. leaf says that the many peoples all want and carry the gift to walk and visit friend in person Chinese New Year period, there being car will be a lot of convenient, the person had great majority while she of customer winning, " renting a car and opening and making ceremonial call, "and the time in last year Chinese New Year compare, this year's business seems to be a little bit better, at the beginning of January once the noon make a phone call for someone to say that rent a car, may be those two annoy every day not good, line inconvenience, the many people decides to rent a car at the time". The business of the gold China gold river car leasing company is also quite good and wins introduction according to manager, Zhang Qing, of the company, Chinese New Year period, they totally rented 50 or so cars, among them majority is economic type sedan, for example Yi orchid especially, Kai more, the match pulls diagram etc. the car type is all rather subjected to customer's favor and compare under, rent the customer of upscale car, luxurious car almost have no, "after all just as the means of transportation tool for celebrating the New Year, the rental of the upscale car, luxurious car Gao, and the oil consumes also greatly, big part rent a guest to feel have no necessity". The prosperous back hides secret worry However, the Chinese New Year period is just car leasing profession of a business"the well sprays a period", the reporter understands, after, Lantern Festival's this profession will suddenly reduce the heat, the condition of the market is hard keep on.The downtown of gold China several representative directors of car leasing companies unanimously mean that finish leading January 15, customer's amount will obviously reduce, the whole market starts heading for mild. "If lay aside the factor in Chinese New Year, just from the peacetime circumstance to see, these two years, the car of gold China leasing the market have slippery ascent, the profits space of leasing company is compressed gradually."Zhang Qing wins analysis to say, on the other hand, profession cost for example the shop front rental, and employee wages...etc. is increasing;Going into threshold because of the quasi- market on the other hand is lower and cause car leasing company the amount surges, at vehemence of market competition under, press a price phenomenon hard avoid, so the car rental not only rises not to go up and on the contrary still lowers, "for example Yi orchid especially sedan, last year Chinese New Year period everyday the rental is 350 dollars, this year only 300 dollars;Guangzhou originally the day rental of the farmland, also from 500 of last year Chinese New Year diverse decline to current of 450 dollars". In addition, the prosperity of the new car market also resulted in to pound at very greatly to the car leasing profession and bought the person of car many, rent the community of car nature will have decrease."Last year is one whole year, I almost have no new customer here, the business almost comes from old customer, and some old customers didn't come as well, probably was oneself to buy a new car."The some car leasing company boss says. The market "wash"s more healthily According to incompletely statistics, the downtown of gold China has more than 80 houses various car leasing companies currently, the profession competes very vigorous.1 goes into to go executive to tell a reporter for 78 years:"Do not see rent a car to stand fire Chinese New Year period, in fact at peacetime off season, the company closing the door to cease operation also has a lot."She means she isn't that optimistic to profession foreground, the car is more and more universal hereafter and also have how many persons to rent a car? However the industry insider thinks, the car leases the foreground of profession bright, "the car universality in the United States rate enough Gao, the garage industry of renting of somebody else as usual development red fire fire, so, the key lies in how to operate".He keeps the speech gold China to now rent car market not enough norm and lacks management, good people and bad people mixed up, shine on this next go, to the whole profession development disadvantageous.Where is the exit ?Can be a market to"shuffle cards" afresh, the surge Tao sand, championship is inferior to discard, although would force part to change profession to even throw bowl from the operator, in view of profession general situation, don't necessarily isn't a good affair. |
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